DAY 2 (Thursday)

9:00-10:00     Module N°4: CULTURAL ROUTES – SUSTAINABLE TOURISM, LOCAL DEVELOPMENT, AND SOCIAL PARTICIPATION

Moderated by:
Mr Alfredas Jomantas, Head of Division of International Cooperation and Heritage Communication, Department of Cultural Heritage under the Ministry of Culture of the Republic of Lithuania

-    The relationship between Cultural Routes and tourism
-    Destination management approach (tourism partners, local community engagement, business engagement)
-    Cultural Routes and local development
-    Community involvement

- Ms Kristiina Hietasaari, Senior Director, Visit Finland 
- Dr. Márta Fazekas, Head of Tourism Diplomacy Department, Hungarian Tourism Agency

Closing remarks: 
- Prof. Magda Antonioli, Vice-President, European Travel Commission

Discussion / Q&A session

10:00-10:45     Workshop: Cultural Routes in practice (II)

Moderated by:
Dr. Márta Fazekas, Head of Tourism Diplomacy Department, Hungarian Tourism Agency 

-    Experiences from certified Cultural Routes of the Council of Europe: case studies and best practices in the fields of sustainable tourism, local development, and social participation

- Ms Gwénola de Araujo, Director of the Pontivy Community Tourism Office, Member of Destination Napoléon 
- Ms Lidija Plibersek, President of the European Cemeteries Route
- Mr Hans Morten Løvrød, Manager of Route of Saint Olav ways

10:45-11:15     Coffee break
11:15-12:15     Module N° 5 – CULTURAL ROUTES COMMUNICATION AND BRANDING

-    Communication strategy of the Cultural Routes of the Council of Europe programme

Delivered by:
- Mr Stefano Dominioni, Executive Secretary of the Enlarged Partial Agreement on Cultural Routes of the Council of Europe and Director of the European Institute of Cultural Routes
- Carolina Clark, Project manager at the European Institute of Cultural Routes
- Amélie Chartier, Executive Assistant at the Enlarged Partial Agreement on Cultural Routes of the Council of Europe

-    Communication strategies and tools
-    Cultural Routes of the Council of Europe branding 
-    Cultural Routes of the Council of Europe audiences 
-    Storytelling 

Delivered by:
- Prof. Mike Robinson, Chair of Cultural Heritage, Nottingham Trent University, United Kingdom

Discussion / Q&A session

12:15-13:00     Workshop: Cultural Routes in practice (III)

Moderated by:
Prof. Mike Robinson, Chair of Cultural Heritage, Nottingham Trent University, United Kingdom

-    Experiences from certified Cultural Routes of the Council of Europe: case studies and best practices in the fields of communication and branding 

- Mr Francois Moyse, President of the European Route of Jewish Heritage
- Mr Pierre Bedouelle, President of the Impressionisms Routes (online)
- Mr Elena Dubinina, Representative of the Via Francigena (online)
- Ms Marina d’Amato, President of European Fairy Tale  Route (online)

13:00-14:30     Lunch break
14:30-15:30     Module N° 6 - ROADMAP FOR “CULTURAL ROUTES OF THE COUNCIL OF EUROPE” IN LITHUANIA

Moderated by:
Mr Alfredas Jomantas, Head of Division of International Cooperation and Heritage Communication, Department of Cultural Heritage under the Ministry of Culture of the Republic of Lithuania

-    Cultural Routes of the Council of Europe certification cycle
-    How to become a member of certified Cultural Routes of the Council of Europe

Delivered by:
- Mr Stefano Dominioni, Executive Secretary of the Enlarged Partial Agreement on Cultural Routes of the Council of Europe and Director of the European Institute of Cultural Routes
- Ms Carolina Clark, Project manager at the European Institute of Cultural Routes

-    Overview of the preparation of the Country Mapping Document for Lithuania

Delivered by:
-  Prof. Dr. Rimvydas Laužikas, Professor at Vilnius University Faculty of Communication

Discussion / Q&A session

15:30-16:00     Conclusions and closing of the workshop

Mr Alfredas Jomantas, Head of Division of International Cooperation and Heritage Communication, Department of Cultural Heritage under the Ministry of Culture of the Republic of Lithuania